SOCIAL MEDIA Guide for Beginners

Social Media Marketing is the process of gaining attention and website traffic through the social media marketing sites. In this process, usually creative content to attain the masses through publicity from the third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and exceed the marketplace audience intended. Every online marketer needs to have a goal, a product, something and a cause to market through the vast and overwhelming INTERNET. If Luxury Travel Experiences have those things defined in your thoughts, then congratulations! That could be probably the hardest section of entering into the social media challenge, and from now on, every single effort will donate to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.

The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video gaming, for example, but only the people that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy some or 2 for his or her wives, but a pair or 2 is not exactly the kind of impact you intend to have. Therefore, you focus on certain group ages and certain other factors that cause some services, videos and news to go “viral”

First, we have to know the basic social media sites

Facebook
Holding more than 900 million users, if you are already a Facebook user this might not be really not used to you, but there are many features worth mentioning. You can develop a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you’re trying to sell. This way, you can create a data base of people which will share your posts with their friends and therefore create the constant chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or mobile phone get always linked to media in a manner that you should take advantage of. People get on Facebook, in virtually any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for this to be displayed in the news feeds, and you would be there, constantly doing your brain trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!

Blogs
Blogs are a good way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is definitely the key to an excellent writing and therefore, an excellent blogging. There are several blogger CMS (content management service) where you can get yours ready to go for free in less than 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of many tricks here’s knowing your audience, your market, who you’re targeting and what you want to accomplish with that. Now it has to do with some SEO or SEO knowledge, which is quite simply, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It has to be related to your posts and at the same time, you have to be sure you use a keyword search tool to check on the competition and number of search this given keyword has. The lowest the competition and highest amount of searches it gets in per month, the more convenient for you. If you were to advertise your website holding something of technical support chat, you would need to make the keywords very specific so people that are searching for your service would find you first. It really is, for example tech support team for Windows, then you’ll have to include specific words, as going a little more straight to the point. Since the competition will be really high and Windows tech support team is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in search engines and people would find your product easily. From “TECH SUPPORT TEAM Chat” to “Technical Support Chat for Windows 7 and XP” you can view how we are narrowing the concept of the service you offer rendering it more specific, detailed and competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you’re not linked to won’t steal your chances to be found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on search engines by including the right tags.

Then we have the Social Media integration again in the blog space. There are numerous options to share this content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to share and like or dislike. You must look for the options make it possible for them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.